Web Communications Specialist
 

Job Description 

Position: Web Communications Specialist
Classification: Full-time, Exempt
Location: Oakland or Los Angeles
 

Position Summary:
The Web Communications works as part of a team to use web-based resources as a strategic organizational communications tool to support our organizing, contract negotiation and legislative goals. 

Responsibilities
1) Regularly update, maintain and improve UHW’s main website and some campaign websites.  This includes:
• Managing UHW website content and directs placement on the website 
• Redesigning websites utilizing best practices
• Developing and designing new campaign websites as needed
• Posting new content on a daily basis to maintain an evolving high profile web presence for our union
• Writing content for the web as needed
• Continually improving and enhancing site templates within web-based content management system (CMS)

2) Helping to develop a plan to launch a targeted and effective email marketing campaigns. This involves:
• Developing tools for keeping members informed of new site content and new developments
• Developing creative strategies to grow our list of member emails
• Managing data within web-based messaging and advocacy center (Convio), including imports, exports, data structure functions
• Developing and coordinating online advocacy campaigns with a team 
• Initiating advocacy emails, tracking and analyzing their effectiveness

3) Integrating social networking elements to engage our members online
• Helping to increase the use of social media, including Facebook and Twitter, to reach targeted audiences of union members and stakeholders

4) Tracking and monitoring online media. This includes:
• Providing recommendations based on usage and geared toward increasing online usage
• Regularly providing web statistics including preparing periodic reports, analyzing data and implementing site changes to improve user experience
• Monitoring UHW and web/online communications trends
• Assisting in creating a seamless content flow between UHW’s print publications and websites

5) Other duties as assigned, which may include:
•   Training members to help bridge the digital divide.  Trainings may focus on web fundamentals and       trends and writing for the web, including blogging.
• Opening and routing to appropriate staff emails coming into general organizational accounts
• Working with vendors as needed
 

Qualifications
• At least 2 years experience in web design
• Advanced knowledge of HTML, familiarity with JavaScript, CSS, Flash, Dreamweaver
• Experience with Convio/GetActive or a comparable email marketing tool
• Experience with site redesign
• Able to manage hosting control panel and register/maintain domain names
• Experience creating and delivering multimedia content
• Excellent writing and design skills
• Team player who’s comfortable in a shared work environment
• Ability to work well with a team under the pressure of tight deadlines
• A commitment to social justice
• Prior union or non-profit organization experience

Physical Requirements
• Able to sit at the computer for up to two hours at a time
• Able to bend, sit, stand and stoop
• Able to lift up to ten pounds

Application

SEIU is an affirmative action employer and encourages applications from all qualified candidates regardless of gender, race, ethnicity, age, sexual orientation, marital status, religion, or disability. Please submit cover letter and resume with at least three references to recruiter@seiu-uhw.org and reference “Web Communications Specialist” in the subject line.