Santa Cruz County History - In the 20th Century


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Many a heart was broken on Valentine's Day when the flagship Charles Ford & Co. store in Watsonville closed its doors for the last time.

Ford's was the oldest mercantile business and department store chain in California, its 12-store empire of Ford's and Riley's affiliates stretching from Half ..." [More]

Excerpted from Landmark that Grew Up: Hard Childhood Served Charles Ford Well by Ross Eric Gibson