Santa Cruz County History - Tourism



Photographs of the Santa Cruz Beach Boardwalk Area: The New Casino

 

Photo of the Casino with scaffolding.
Photo of the Casino with scaffolding.

 

By October of 1906, Fred Swanton began construction of a new casino designed by local architect, William Weeks. The photo on the right shows the casino under construction, late April-early May 1907.

 

 

The new casino opened in June 1907. An inaugural ball was held to celebrate the opening with the John Phillip Sousa Band providing the music. President Theodore Roosevelt sent a congratulatory telegram. The photograph below is believed to date from around 1907.

View of the Casino from the ocean
View of the Casino from the ocean

 

 

Post card of the Casino
Post card of the Casino

 

This post card, postmarked 1909, shows the casino ablaze with lights.

 


>> Part 3: Visitor Accommodations

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