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2014 Small Business Brown Bag Seminar Series
Brown Bag Notes
Search Engine Optimization: Can Your Customers Find You?
Andreas Mueller, co-founder of Bloofusion provided tips on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), also known as pay-per-click. From simple web design tips to using tools to see what keyword searches your customers are using to find your business to paying an SEM provider for certain words, Mr. Mueller provided practical tips and sites and services such as Google Keywords, Google Analytics, Google AdWords, and more to track how your customers find you and to improve your page rank on Google (2/3 of all web traffic uses Google as a search engine; for this the talk focused on improving a business web site's page rank on Google). 33 people attended.
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